Why SMEs Need CRM
As a small business owner one of the key survival activities is business development/ New sales drive this is the life blood of a business without this you really have no business. Most SMEs put little or no investment into the systems that would enable them to manage this process effectively in the form of a CRM system – Most Medium / Large size organisation recognise the importance of this and will often spen hundreds of thousands of pounds on software systems that will help them manage this whole process effectively.
So what are the options available to an SME business? Everything from software like Act to more sofisticated